Certified Experiential Learning Activity Design Specialist (CELADS)-1st Batch
The Certified Experiential Learning Activity Design Specialist programme teaches L&D professionals to create and validate practical activities—such as simulations, role-plays and games—that build workplace skills. Across six ENGAGE model modules, participants develop and pilot an activity kit through hands-on design, facilitation and peer testing. Certification requires submitting and demonstrating a complete kit assessed against ENGAGE standards.
The Certified Experiential Learning Activity Design Specialist programme trains L&D professionals to design, run and prove learning activities that change workplace behaviour. Participants leave with a portfolio of ready-to-use activities, not just theory.
Most organisations still rely on slide-heavy training. Learners remember little and apply less. Experiential activities such as simulations, role-plays, games and case challenges close that gap, but only when they are designed with purpose. A badly designed game wastes time; a well-designed one rehearses the exact decisions people face on the job.
The programme follows the ENGAGE model across six modules. In every module, participants work on a live design project drawn from their own organisation or an assigned industry case (banking, manufacturing, healthcare, retail, telecom, public sector or hospitality). Each module produces one output. By the end, those outputs combine into a Validated Activity Kit, which forms the capstone for certification.
Who it is for: trainers, facilitators, instructional designers, HR and L&D business partners, team leaders who train their teams, and consultants who deliver workshops.
Learning approach: about 70% hands-on practice (design sprints, live facilitation, peer testing, debrief rehearsal) and 30% input, examples and expert feedback.
Certification requirement: submission and live demonstration of one complete, piloted activity kit, assessed against the ENGAGE standards.
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The programme aims to build designers who can turn any business need into an experience that produces measurable behaviour change. Specifically, it will:
- Equip participants to translate performance gaps into clear, observable behavioural objectives before any activity is designed.
- Build the ability to structure activities around the Do, Reflect, Make Sense, Apply cycle so every minute serves learning.
- Develop practical skill in creating simulations, role-plays, games and case challenges, with all supporting materials.
- Strengthen live facilitation skills for briefing, steering, and adapting activities in physical and virtual rooms.
- Develop debriefing skill that converts experience into specific on-the-job commitments.
- Enable participants to pilot, evaluate and refine activities using evidence, then package them for reuse by other trainers.
- Position participants to show the business value of experiential learning in terms leaders understand.
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M-1: Establish the Brief — From Business Need to Experience Brief
M-2: Navigate the Learning Cycle — Engineering the Experience
M-3: Generate Activities — Building Simulations, Role-Plays, Games and Case Challenges
M-4: Activate the Room — Briefing, Facilitating and Managing Live Group Dynamics
M-5: Guide the Debrief — Turning Experience into Workplace Action
M-6: Evaluate & Embed — Piloting, Evaluating and Publishing Reusable Activity Kits
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Exam Method:
Number of Online Final Exams: 01
Online MCQ (Multiple-Choice Question) Exam
- Number of MCQ Questions: 50
- Exam Duration: 60 Minutes
- Total Marks: 100
- Pass Mark: 70%
Assignment:
- Capstone Project: 01
- Total Marks: 300
- Pass Mark: 70%
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By the end of the programme, participants will be able to:
- Write a one-page design brief that links a performance gap to 3–5 observable behavioural objectives
- Sequence a full activity across the four learner-core moves, with timings, roles, rules and materials
- Choose the right activity format for a given objective and justify the choice
- Build complete materials: scenario scripts, role cards, scoring sheets, facilitator notes
- Brief, run and adapt an activity live, handling resistance, time pressure and group dynamics
- Lead a structured debrief that ends with individual, specific workplace action commitments
- Pilot an activity, collect reaction, learning and behaviour evidence, and refine the design
- Package an activity so another trainer can run it without the designer present
This program is organized by the Academy of Professionals Malaysia (APM).
This program is Validated and Quality Assured by the World Academy for Research and Development.
This program is Validated and Quality Assured by American Society for Trainers and Coaches (ASTC-USA). [www.astc.us.com]
- Duration: 01 Day
- Time: 09:00 AM - 05:00 PM (Malaysian Time)
- Date: 25 November, 2026
- Venue: AnCasa Hotel Kuala Lumpur, Chinatown
- Address: Jalan Tun Tan Cheng Lock, 50050 Kuala Lumpur, Malaysia
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- Post-Completion
- Electronic Certificate
- Post-Completion
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Needs-to-Objective Translation
- Diagnose a performance gap, separate skill gaps from system gaps, and set observable behavioural objectives
Experience Architecture
- Structure activities around the learner core, balance challenge and safety, and plan time, roles and space
Activity Construction
- Select formats and build scenarios, role cards, rules, scoring and materials that mirror real work
Live Facilitation
- Brief clearly, observe, intervene, manage energy and resistance, and adapt in physical or virtual settings
Debrief and Transfer
- Use staged questioning to surface insight and secure specific on-the-job commitments
Evaluation and Packaging
- Pilot, measure reaction, learning and behaviour, refine, and document for reuse
Learner-Centred Mindset (foundation)
- Design for psychological safety, inclusion, accessibility and different learner profiles
Business Partnering (foundation)
- Link every activity to a business result and explain its value to sponsors and line managers